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Research papers

Ten years of media research and planning in Italy

This paper will review 10 years of media research in Italy and then proceed to state the situation of media planning techniques and the still unresolved problem areas, which are mainly the following:A. The target group;B. How to structure vehicle...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Vittorio M. Meroni
June 15, 1980
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Citation

Meroni , V. M. (1980a, June 15). Ten years of media research and planning in Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ten-years-of-media-research-and-planning-in-italy


Research papers

Numerical data banks

Only comparatively recently has informatics been accepted as a science in its own right and its content and boundaries are still unsettled. In effect, the definition of the term informatics is still being argued between experts both at national and...

Catalogue: Seminar 1980: Information Systems In Action
Author: Marcello Colantoni
June 15, 1980
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Citation

Colantoni, M. (1980a, June 15). Numerical data banks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/numerical-data-banks


Research papers

Media measurement

This paper summarises the importance and problems of advertising effectiveness measurement in general, media measurement, major approaches for measuring advertising effectiveness, the development of media measurement in Turkey during the past ten...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Kemal Kurtulu
June 15, 1980
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Citation

Kurtulu, K. (1980a, June 15). Media measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-measurement


Research papers

Designing questions for children

The paper considers important aspects of designing questions for children. It commences with a discussion of the constraints and limitations of conducting questionnaire-based research with children, covering such items as the difficulty of recording...

Catalogue: Seminar 1980: Children And Young People
Author: Paul A. Mayes
June 15, 1980
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Citation

Mayes, P. A. (1980a, June 15). Designing questions for children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/designing-questions-for-children


Research papers

Trend-analyse and early warning systems for marketing management

Marketing Managers all over the world are overloaded with an abundance of information data. This information "overkill" has its source not only in the computer department of an enterprise. A very large part of it is produced and distributed by...

Catalogue: Seminar 1980: Information Systems In Action
Author: Ernest W. Hanhart
June 15, 1980
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Citation

Hanhart, E. W. (1980a, June 15). Trend-analyse and early warning systems for marketing management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trend-analyse-and-early-warning-systems-for-marketing-management


Research papers

Using market research in campaign planning

This brief "compte rendu" shows us how little has changed in over thirty years. Its first sentence must have been repeated in different ways in every country and in every succeeding year: because advertising costs are particularly high, even greater...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Pierre Devrient
June 15, 1980
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Citation

Devrient, P. (1980a, June 15). Using market research in campaign planning . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-market-research-in-campaign-planning-


Research papers

Using panel data to evaluate the consequences of promotions

This paper discusses how Information Systems can support marketing decision making in the promotional area. We deal mainly with the use of Consumer Panel data, although reference is also made to the integration of other data sources - sales and store...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: David Zeitlin, Christopher J. Melbourne
June 15, 1980
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Citation

Zeitlin and Melbourne (1980a, June 15). Using panel data to evaluate the consequences of promotions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-panel-data-to-evaluate-the-consequences-of-promotions-


Research papers

A new way to measure page-confrontation

This careful study has as its objective to bridge the gap between our knowing someone read an issue of a publication and our knowing he actually faced our advertisement. It begins with a wide- ranging review of the problem and the steps by which the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Jan D. Noordhoff, Johan J. M. van Tulder, Coen C. J. de Koning
June 15, 1980
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Citation

Noordhoff, van Tulder and de Koning (1980a, June 15). A new way to measure page-confrontation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-way-to-measure-page-confrontation


Research papers

Services preceding and completing advertising research

This short and early paper begins this book for two reasons. First, it sets out clearly the correct and productive relationship between the scrupulous and concerned researcher and the decision maker. Second, it shows the way an apparently simple...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Börje Lindberg
January 1, 1980
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Citation

Lindberg, B. (1980a, January 01). Services preceding and completing advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/services-preceding-and-completing-advertising-research